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Denny’s — America’s Diner
Welcome to

America’s Co-op for America’s Diner

Who We Are?

SLAM represents a transformational moment for the Denny’s franchise system: a supply chain cooperative built by members, for members. As a first-of-its-kind initiative for the brand, the visual identity for the SLAM brand should convey credibility and ownership while creating a system that feels recognizable, scalable, and built for the members it serves.

Denny’s and SLAM lockup

Our Mission

Built by members, for members, SLAM is committed to powering the supply needs of America’s Diner for generations to come.